Company Spirit

To friendship for all time

Through the production and sale of sake, Hakutsuru Sake Brewing Co., Ltd. has since its founding supported the food life and social culture of people everywhere.

"To friendship for all time"

This slogan expresses the spirit that Hakutsuru embodies in our approach to making good sake from generation to generation. It is meant to express our constant devotion to the craft and to the promotion of sake in culinary culture.

We have seen major advances in brewing technology in recent years that have vastly improved the quality of sake and made it possible to supply sake with consistent quality all year round. At the same time, people's lifestyles have become much more diverse, mirroring the significant changes that have taken place in society.

Hakutsuru has felt these shifts over time and has remained steadfast in our pursuit of the excellent taste and quality that our customers demand. We actively incorporate technological advances to further improve quality and build upon the trustworthiness of the brand.

We will continue to develop products that meet the needs of consumers and promote a collaborative sales approach, both efforts that aim to support culinary culture and good living on into the future.

Hakutsuru Sake Brewing Co., Ltd.
CEO
Kenji Kano