Privacy Policy

Hakutsuru Sake of Europe Ltd (the “Company” “we” “our” or “us”) values your personal data and are committed to comply with all applicable laws and regulations, including the UK General Data Protection Regulation (“GDPR”) and the UK Data Protection Act 2018 (“UKDPA”) (collectively the “Data Protection Legislation”). This Privacy Policy provides you with information about how we collect and process your personal data when you use our website.

Who we are

Hakutsuru Sake of Europe Ltd is a company registered in England and Wales (Company Registration Number 12015902) with a registered office at Unit 4 The Chase Centre, 8 Chase Road, London NW10 6QD United Kingdom, and a part of a group of companies owned by Hakutsuru Sake Brewing Co., Ltd.
We collect and process your personal data collected via this website as the “data controller” under the Data Protection Legislation.

Which categories of personal data we collect and use

When you access our website, we may collect your personal data directly from you when you fill in a Contact Us form on our website or automatically via cookies or similar technologies. Please see the table below which explains details of the type of personal data which we process, purposes thereof, and the legal bases of such processing.

Purpose/Activity Categories of data Legal bases of processing

A. Records of a new customer, supplier, business partner or contact

B. Management of our records

(a) name

(b) Business contact details

Legitimate interest to manage our relationship with you
Process of your enquiry about our products

(a) Name

(b) Business contact details

Legitimate interests to study how customers use our products
Response to your queries/requests about your personal data

(a) Name

(b) Contact details

Legal obligation
Management of this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)

(a) Name

(b) Business contact details

(c) Technical details

Legitimate interests for provision of administration and IT services, network security, prevention of fraud
Presentation of our website’s content

(a) Identity details

(b) Usage details

Legitimate interests to promote our business
Analysis (by using Cookie information) of your online browsing and effectiveness of our website for the purposes of improving our website, marketing, customer relationships and experiences
Please see the section on Cookies below for further details.

(a) Identity details

(b) Usage details

(c) Technical details, such as browser/device type and version, location, operating system and platform and other details


How we store your personal data and how long we store them

Your personal data is securely stored on our cloud storage which may store your personal data outside the UK; such data will be held securely and in compliance to the requirements of the Data Protection Legislation.

We keep your personal data only for the period necessary for us to achieve the purposes for which it has been collected or to meet our legal obligations. We will dispose your personal data as soon as it is no longer necessary to keep your personal data, unless it is our legal obligation to keep it.


When you access our website, a small piece of information about your browsing may be saved in your device. We issue these cookies which are strictly necessary to facilitate navigation on our website as well as other non-essential cookies to which you are required to consent or reject to our use of such cookies. Cookies from our analytic provider, Google Analytics, may also be placed in your device when you access our website. Such cookies will provide us with only statistical data and your identity will not be disclosed to us, unless you expressly consent to provide Google Analytics with your personal data.

International transfers

In order to fulfil your orders or responding to your inquiries, we sometimes transfer your personal data to our parent company based in Japan. Since Japan is recognised as a country with data protection regime which provides adequate level of protection of personal data, your personal data transferred to our parent company will be treated with the same security measures as they are under the Data Protection Legislation.

Your rights on your personal data

You have the following rights under the Data Protection Legislation:

The right of access: you have the right to request us for copies of your personal data that we hold;

The right to rectification: you have the right to request us to rectify or complete your personal data which you think is inaccurate or incomplete;

The right to erasure: you have the right to request us to erase your personal data in certain circumstances

The right to restriction of processing: you have the right to request us to restrict processing of your personal data in certain circumstances.

The right to object to processing: You have the the right to object to the processing of your personal information in certain circumstances, where processing of your personal data is based on our legitimate interests.

The right not to be subject to an automated decision-making processing including profiling: We do not make decisions based solely on automated processing, including profiling, which produces legal effects or similarly significantly affects you.

Please contact us if you have any question or require further information.

How to contact us

If you wish to exercise your rights to your personal data, have any questions about this Privacy Policy or the data we hold about you, please contact us at:

Address: Unit 4 The Chase Centre, 8 Chase Road, London NW10 6QD United Kingdom
Phone Number: 02031887933

How to complain

If you have any concerns about our use of your personal data and have not resolved your concern after contacting us, you can make a complaint to us using contact details above or to the UK ICO via online at , by post (postal address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF) or by telephone (0303 123 1113).

Updates to this Privacy Policy

This Privacy Policy is effective from 19 July 2021.

We regularly review this Privacy Policy and any changes that we make will be published on this website.