History

  • 1743

    1743

    A timber merchant named Mr. Jihei Kano begins producing sake

  • 1747

    1747

    The sake is named "Hakutsuru"

  • 1878

    1878

    Hakutsuru is sold in glass bottles for the first time

  • 1900

    1900

    Bottles of Hakutsuru sake are exhibited at the World’s Fair in Paris

  • Nearly 90% of sake brew houses are destroyed in WWII

    1945

    Nearly 90% of sake brew houses are destroyed in WWII

  • 1952

    1952

    No.2 brew house is completed, the first earthquake resistant brewery building built from ferrocement in Japan

  • 1979

    1979

    New symbol mark is established

  • 1995

    1995

    Wooden buildings are damaged in the Great Hanshin-Awaji Earthquake

  • 2003

    2005

    Hakutsuru Sake of America, Inc. is established in the United States

  • 2007

    2007

    New variety of rice developed and registered as "Hakutsuru Nishiki"

  • Capital and business alliance started with SakéOne

    2014

    Capital and business alliance started with SakéOne

  • Certification under the FSSC22000 international standard for food safety management systems acquired

    2018

    Certification under the FSSC22000 international standard for food safety management systems acquired

  • 2019

    2019

    Hakutsuru Sake of Europe Ltd. is established in the United Kingdom

TODAY

Hakutsuru has become one of Japan’s top sake producers
and is now proud to be a leading sake exporter,
exporting an exceptional product range to 55 countries and regions.

With pride in our history that spans more than 275 years,
we continue to refine our production to deliver drinks that are loved by people around the world.