| 1743 |
The
founder Mr. Jihei Kanoh, a lumber dealer, began the production
of "sake". |
| 1869 |
Opened
a direct sales store in Osaka. |
| 1885 |
Registered the
"Hakutsuru" name. |
|
| 1900 |
Exhibited refined "sake"
Hakutsuru at the Paris World Exposition. |
| 1915 |
Established the Tokyo
branch. |
| 1918 |
Established the Kobe
branch. |
| 1934 |
Opened the
"Hakutsuru Fine Art Museum". |
|
| 1947 |
Changed Hakutsuru's trade
name to Hakutsuru Sake Brewing Co., Ltd. |
| 1952 |
Completed the "Head Office
2nd Storehouse", a "sake" production storehouse and the first
ferroconcrete structure in the country. |
| 1964 |
Established the Nagoya
Business Office. Completed the "Head Office No. 3 Storehouse",
a year-around brewery. |
| 1970 |
Established the Sapporo
Business Office. |
| 1972 |
Established the Fukuoka
Business Office. |
| 1973 |
Promoted the Nagoya
Business Office to the Nagoya Branch. |
| 1976 |
Took
over the sale of "sake" with the Chuyu brand from
Chuyu.
Established the Sendai Business Office. |
| 1977 |
Began
the sale of imported Bordeaux wine from France. |
| 1978 |
Promoted the Fukuoka
Business Office to the Fukuoka Branch. |
| 1979 |
Established the
Kanazawa Business Office.
Introduced the Corporate Identity
(CI) System.
Established a new symbol mark and new
slogan. |
|
| 1981 |
Promoted the Sapporo,
Sendai and Kanazawa Business Offices to the Sapporo, Sendai
and Kanazawa Branches. |
| 1982 |
Established the
Hakutsuru Sake Brewery Museum. |
|
| 1984 |
Established the Yokohama
Sales Office. |
| 1985 |
Began
the sale of mineral water under the name "Hakutsuru Rokko No
Shizen Sui (Hakutsuru's Natural Water from
Rokko)". |
| 1986 |
Established a new
production line for the integration of small bottles (a small
amount of a wide variety). |
| 1987 |
Began
the sale of imported wine from Germany. |
| 1988 |
Established research
facilities in the Head Office. Established the Niigata Sales
Office and the Okayama Sales Office. |
| 1989 |
Completed the construction
of a storage facility on Kobe's Rokko Island. |
| 1992 |
Promoted the Yokohama
Sales Office to the Yokohama Branch.
Established the Omiya
Branch. |
| 1995 |
Completed the construction
of an extension for the Hakutsuru Fine Art Museum.
Began
the limited sale of "Yamadaho", a "sake" made using special
rice. |
|
| 1997 |
Reopened the Hakutsuru Sake Brewery Museum (following its damage by the Great Hanshin Earthquake). |
| 1998 |
Began the sale of “Maru” brand Sake in 2L and 3L size. |
| 1999 |
Opened the Marketing Division.
Obtained ISO14001 certification.
Began the sale of the “Mini-Glass” series.
Began the sale of imported wine from Italy. |
| 2000 |
Merged the Kobe Branch and Okayama Business Office to create the Chushikoku Branch.
Changed the name of Omiya Branch to Kanshinetsu Branch and also changed the business coverage area. |
| 2001 |
Opened the Tokyo Distribution Center.
Appointment of Mr. Kenji Kano as CEO.
Began the sale of the “Wafujin” sake series. |
| 2002 |
The Kanshinetsu Branch is transferred to the Tokyo Branch Office.
Completed the construction of the new Nagoya Branch Office building. Opening of
business. |
| 2003 |
Opened the Overseas Sales. |
| 2005 |
Established HAKUTSURU SAKE OF AMERICA, INC. in the United States. |
